How Avenor helped a global market intelligence firm validate market size and trends in the U.S. golf headwear market through targeted expert engagement across emerging brands and global sportswear giants.
The client sought to analyze the golf headwear market in the United States, with a focus on validating modeled market size, shares, and growth trends. They initially requested experts from emerging golf-only apparel brands — the new wave of companies reshaping the sport’s culture through lifestyle positioning and bold design.
Recognizing that clients often expand from niche to broader industry coverage, Avenor anticipated the need for balance and preemptively began sourcing experts from multi-category sportswear companies with golf divisions (e.g., Nike, Under Armour, Adidas). As expected, midway through the project, the client formally expanded their scope — and Avenor was already prepared with vetted experts.
Unlike database-driven approaches, Avenor ran a custom recruitment program to identify experts directly involved in the golf headwear segment. To ensure quality, each expert completed a ~15-minute live screening call where we confirmed:
By engaging this curated group of insiders, the client gained:
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