Primary Research Insights by Avenor Research in 48 Hours

Primary Research for Decision-Grade Intelligence

Avenor connects you to pre-vetted experts and decision-makers for confidential, hour-long consultations that produce primary insights not found in reports or databases. Our project managers handle sourcing, scheduling, recordings, and payments so your team can focus on analysis and decisions.

12-24 hrs

Expert Sourcing

15 min

Pre-Screening

100%

Confidential

Primary Research Vs Secondary Research

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Why Firsthand Matters

Primary Research reveals what market participants actually do and why they choose one option over another, not just what analysts assume. Avenor surfaces buyer motivations, procurement criteria, and implementation barriers from insiders who live the decisions.

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When Secondary Is Insufficient

Secondary sources provide context but often lack recency, nuance, and the decision maker perspective required for high risk choices. Clients use primary engagements when investment theses, product pivots, or competitor moves require direct confirmation.

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Complementary Roles

Primary and secondary research work together. Databases and reports frame the question while primary interviews validate or refute assumptions. Our project managers design sourcing to target the exact sources that fill gaps left by public materials.

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Common Misconceptions

Primary Research is not a panel or a survey sample. It is targeted, qualitative intelligence from pre-screened individuals with relevant decision-making authority or operational experience — that focus produces depth and usable detail.

How We Deliver Primary-Source Insights

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Submit & Scope

Start with a brief that lists objectives, target profiles, and exclusion criteria. Our team refines outreach and confirms feasibility before active recruitment.

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Targeted Recruitment

We custom recruit beyond panels using proprietary sourcing and referrals to find current decision-makers. Recruitments focus on relevance and recency.

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15-Min Pre-Screening

Each expert receives a concise phone screen to validate direct experience and willingness to discuss the topic. This is the primary quality gate.

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Scheduling & Delivery

Project managers coordinate scheduling, handle recordings, and provide full transcriptions. Post-call follow-up and timely payments close the loop.

Pre-Vetted Sources And Compliance

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What Pre-Vetting Looks Like

Each candidate receives a targeted 15-minute screening that confirms direct experience, recency, and relevance to the project topic. Those screenings filter out panel-style respondents and focus on insiders who shaped or executed strategy.

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Conflict And Confidentiality Checks

We screen for conflicts of interest and apply confidentiality agreements when needed. Our compliance practices are built into sourcing so clients can pursue strategic inquiries without exposing trade secrets or violating regulations.

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Global Reach, Local Relevance

Avenor sources experts across the Americas, EMEA, and APAC and combines local market knowledge with global perspective. Recruitment focuses on current roles or recent exits to keep primary intelligence timely and actionable.

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Decision-Making Depth

We aim for multi-level coverage including founders, C-suite, VPs, and front-line practitioners depending on research goals. That layered approach captures strategy, functional implementation, and day-to-day realities.

Primary Insights Formats And When To Use Them

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Private 1-1 Consultations

Hour-long confidential calls deliver deep qualitative intelligence ideal for due diligence, technical validation, and competitive insight. Project managers prepare a pre-brief so each session produces focused, usable outputs.

Best for: Due Diligence & Deep Dives

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Long-Term Engagements

For ongoing or evolving needs, continuous access to a set of experts keeps research current and supports iterative product development or longitudinal market tracking. Clients pay a single engagement fee for sustained access.

Best for: Ongoing Advisory

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Facilitated Roundtables

Roundtables bring multiple primary sources together to surface consensus and divergent opinions in one session. Use these when you need comparative perspectives across roles or regions in a single convening.

Best for: Consensus Building

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Hybrid Approaches

Combine one-on-ones and roundtables for broad validation plus deep dives. Our team recommends blends depending on complexity and the level of operational detail required for decisions.

Best for: Complex Projects

Rapid Sourcing And Measurable Outcomes

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Typical Timeline

From a submitted brief Avenor can deliver pre-vetted primary sources within 12 to 24 hours and schedule consultations within the same week. That compressed timeline converts insight needs into actions during tight investment or product cycles.

12-24 hour sourcing

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How Speed Changes Decisions

Faster access to primary intelligence accelerates go/no-go decisions and shortens due diligence windows. Clients report reaching confident conclusions in days instead of the weeks typical of traditional primary recruitment.

Days, not weeks

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Deliverables You Receive

After each session clients receive recordings and full transcriptions alongside a project manager summary. Those immediate deliverables let teams extract quotes, themes, and action items without administrative overhead.

Recordings + Transcripts

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When To Request Urgent Sourcing

Request accelerated sourcing when transaction timetables, board deadlines, or competitive moves demand rapid clarity. Our team can prioritize recruitment and scheduling to meet compressed timelines.

15-60 min urgent sourcing

Outcomes From Primary Engagements

Healthcare

Tele-Neuro Consults Case

Avenor recruited medical directors and neonatologists to validate tele-neuro market need. Primary interviews uncovered specific clinical use cases and budget criteria.

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Client finalized scope and pursued targeted pilots

Industrial

Industrial Water Biofilm Case

Custom recruitment produced strategic and operational perspectives from innovation VPs and operational leaders.

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Clarified product positioning and identified adoption barriers

VC Diligence

VC Due Diligence Example

Within 12 hours we sourced founders, COOs, and VPs to assess a B2B technology sector.

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Validated growth drivers enabling time-sensitive investment decision

Results

Measured Impact

Clients report faster decision cycles, clearer product-market fit signals, and higher confidence in go-to-market choices after primary engagements.

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Our model removes recruitment friction so teams focus on synthesis

Why Primary Research Delivers Results

These projects demonstrate our ability to adapt screening, source senior talent, and deliver fast, relevant expert consultations. Each case ended with recordings, transcripts, and clear next steps recommended by our project managers.

Frequently Asked Questions

What qualifies as Primary Research and how is it different from secondary sources?

Primary research is firsthand intelligence gathered directly from people who make or implement decisions. Avenor sources current executives, practitioners, and founders rather than aggregating published reports, so insights reflect real-time market behavior and rationale.

How quickly can you deliver vetted primary sources for a project?

Typical turnaround for pre-vetted primary sources is 12 to 24 hours from request. That includes targeted recruitment and a 15-minute screening call to confirm relevance and availability before scheduling consultations.

How do you ensure experts are qualified and unbiased?

We validate direct experience, role relevance, and recency via a focused pre-screen that checks for conflicts and confirms subject matter fit. Compliance checks and transparency about potential conflicts preserve the integrity of primary intelligence.

Can you find niche or highly specialized primary sources?

Yes. Our proprietary sourcing reaches current and recently departed leaders across industries and geographies. For niche topics we adapt screening criteria and recruitment channels to access the right decision makers and practitioners.

What deliverables come after a primary consultation?

Clients receive recorded sessions, full transcriptions, and a project manager summary detailing key insights and suggested next steps. Those deliverables let teams extract quotes and themes without administrative follow-up.

How does Avenor handle confidentiality and compliance during primary research?

We use confidentiality agreements, conflict screenings, and privacy practices aligned with GDPR and CCPA where applicable. Compliance is embedded in sourcing and engagement workflows to protect clients and experts while enabling candid discussion.

Can you support ongoing primary research over time?

Long-term engagements provide continuous access to experts and support longitudinal questions or evolving product needs. Clients use these arrangements for sustained advisory support and iterative market validation over months.

What should I include in my research brief to get started quickly?

A concise brief with objectives, target expert profiles, geographic focus, and any exclusion criteria accelerates scoping. Providing decision context and key questions helps our team design a recruitment plan that delivers relevant primary intelligence fast.

Ready to Access Primary Research Insights?

Share your brief and we’ll deliver pre-vetted primary sources within 12–24 hours. Every expert is screened for guaranteed relevance.