Case Study • Healthcare & Consumer
CDMO Market Insights in Nutritional Supplements & Beauty
How Avenor helped a global consumer health investor map growth and supply dynamics in outsourced contract manufacturing across U.S. and U.K. markets.
Case Study: CDMO Market Insights in Nutritional Supplements & Beauty
Client: A global consumer health investor
The Challenge
Mapping Growth & Supply in Outsourced Manufacturing
The client sought to understand the outsourced contract development and manufacturing (CDMO) landscape for nutritional supplements and beauty products in the U.S. and U.K. markets. The urgency of the project demanded access to both insider expertise from CDMO operators and customer-side validation from buyers of outsourced manufacturing services.
Research Requirements:
Market Dynamics
Growth, profit margins, and supply/demand dynamics for supplement formulations (gummies, softgels, effervescents, powders, capsules, tablets).
CDMO Evaluation
Customer perspectives on leading CDMOs, including differentiators and service quality.
Beauty Expansion
Expansion opportunities in outsourced beauty/skincare manufacturing, particularly creams and liquids.
Product Formulations Covered:
Gummies
Softgels
Effervescents
Powders
Capsules
Tablets
The Avenor Solution
Tailored Recruitment Across Angles
Avenor deployed a custom sourcing strategy to identify senior leaders across manufacturing, procurement, operations, business development, and marketing. Each expert was pre-vetted in live screening calls to confirm their ability to discuss market dynamics, margins, and capacity at a product formulation level.
Functions Covered:
Manufacturing
Procurement
Operations
Business Development
Marketing
Experts Sourced and Delivered
Global Procurement Head
Leading Pharmaceutical Company
Evaluated CDMO capabilities across multiple product formulations and provided perspective on supply/demand mismatches.
Customer Perspective
Business Development Leader
Multinational CDMO
Outlined commercial strategy, capacity utilization, and pricing dynamics across gummies, softgels, and tablets.
CDMO Insider
Former U.S. Procurement Executive
Top CDMO
Shared candid views on cost structures, margins, and vendor competitiveness in the U.S. supplement market.
CDMO Insider
Senior Director
Beauty Contract Manufacturer
Detailed outsourcing trends in skincare, highlighting capacity constraints and growth in creams and liquids.
Beauty Sector
Former CEO, U.S. Operations
Global CDMO
Provided insight into global strategy, customer acquisition, and evolving demand across both supplements and consumer health.
Executive Leadership
The Impact
Actionable Insights Across Nutritional & Beauty Markets
By blending perspectives from CDMO operators and customers, the client gained:
Market Growth Clarity
Quantitative forecasts for outsourced supplement manufacturing across key formulations.
Margin Benchmarks
Realistic ranges for gross profit margins by category and geography.
Capacity Validation
Identification of where supply exceeds demand (e.g., capsules) versus where shortages create opportunities (e.g., gummies, creams).
Customer Viewpoints
First-hand assessments of service levels, differentiation, and competitive strengths among top CDMOs.
Cross-Sector Perspective
How lessons from supplement outsourcing extend into beauty/skincare CDMO dynamics.
Key Takeaways: Avenor's Value in Complex Markets
Rapid Delivery
Targeted experts across multiple sub-sectors in less than a week.
Cross-Sector Coverage
Adapted sourcing to cover both supplements and adjacent beauty markets.
Dual Perspectives
Both insider operational data and customer-side validation.
Confident Decisions
Evaluate growth opportunities backed by first-hand expert testimony.
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