Research

Reliability-of-Qualitative-Research

Survey Fraud and the Reliability of Qualitative Research

On April 15 2025, the U.S. Department of Justice announced an indictment against eight individuals accused of orchestrating a $10 million survey fraud scheme involving fabricated responses and false participants. Source. The case underscored a long-standing issue in market research: … Read More

Expert-Researcher

Inside the Research Team: What Makes a Great Expert Researcher

Behind every successful expert project is a great expert researcher. This role is the link between client needs and expert knowledge, responsible for finding the right person, at the right time, for the right conversation. While technology, process, and tools … Read More