How Avenor helped a venture capital firm validate product roadmaps and distinguish marketing hype from true competitive differentiation through targeted expert recruitment.
The client was conducting late-stage due diligence on a potential investment in a specialized enterprise software company. To finalize their investment thesis, the client needed clear, objective data to validate the target company’s product roadmap and distinguish between marketing hype and true competitive differentiation in the emerging Generative AI space.
With significant capital at stake, the firm required expert perspectives from industry insiders who could provide candid assessments of real-world AI capabilities versus vendor claims.
Avenor conducted a custom recruitment program focused exclusively on senior executives with direct experience in this specialized software segment, specifically targeting leaders in Product, Sales, and Strategy roles at leading technology vendor firms. The aim was to secure primary, functional intelligence to assess the true market opportunity.
By engaging this curated group of senior leaders, the VC firm gained a clear, actionable picture of the market and product reality, allowing them to finalize their investment decision with confidence:
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