Case Study: Innovation Landscape Assessment for LAAC / Atrial Fibrillation Devices

Case Study β€’ Healthcare

Innovation Landscape Assessment for LAAC / Atrial Fibrillation Devices

How Avenor helped a global healthcare company assess the pipeline for next-generation LAAC devices through strategic engagement with former cardiovascular device executives.

Client: A global healthcare company
The Challenge

Understanding the Future of LAAC Devices

The client wanted to assess the pipeline for future left atrial appendage closure (LAAC) and atrial fibrillation devices, including next-generation implants and related support products such as delivery sheaths and ICE catheters. Their objective was to gain insights from former executives at leading global cardiovascular device companies, who could speak to strategy development, lifecycle management, and the evolving innovation landscape.

Key Questions to Address:
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How do leading manufacturers approach pipeline innovation and portfolio strategy?
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Who are the emerging entrants shaping next-generation LAAC devices?
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What role do support technologies (delivery sheaths, ICE catheters) play in enabling adoption?
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What are likely scenarios for innovation, competition, and market positioning over the next several years?
The Avenor Solution

Custom Recruitment and Vetting

To address this request, Avenor conducted a custom recruitment effort focused exclusively on executives with direct experience in LAAC innovation and portfolio strategy. Unlike database-driven approaches, we identified and sourced former senior leaders from the specified companies, ensuring that each expert had hands-on responsibility for product development, commercialization, or strategic planning in this device category.

Before sharing any experts with the client, Avenor spent ~15 minutes on the phone with each candidate to validate their knowledge, confirm direct relevance, and capture preliminary perspectives on device innovation trends.

Expert Screening Focus Areas:
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Product Development & Commercialization
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Lifecycle Management & Portfolio Strategy
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Device Innovation Trends & Competitive Dynamics

Experts Sourced and Delivered

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Former VP of Strategy
Top Cardiovascular Device Company
Had direct oversight of LAAC lifecycle management and described how pipeline planning integrates with broader atrial fibrillation portfolios.
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Former R&D Leader
Global Medtech Manufacturer
Detailed how delivery sheath and ICE catheter improvements are likely to drive broader adoption of LAAC devices in the coming years.
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Former Commercial Executive
Leading LAAC Innovator
Highlighted how emerging entrants are positioning themselves against established global competitors, and explained how M&A may shape the competitive landscape.
The Impact

Actionable Insights for Market Planning

Through these engagements, the client gained targeted, actionable intelligence on the LAAC innovation landscape.

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Pipeline Clarity
Experts identified the most promising directions for next-gen and next-next-gen LAAC devices, as well as critical support technologies.
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Competitive Positioning
Former executives provided candid views on how leading global cardiovascular device companies are positioning their portfolios and how new entrants are likely to disrupt.
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Strategic Guidance
Insights helped the client frame realistic market entry scenarios and refine their expectations for how innovation will unfold in this fast-moving therapeutic area.

Key Takeaways: Avenor's Value in Niche Innovation Landscapes

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Source the Right Experts
Custom recruit former executives with direct, recent experience at the client's target companies.
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Guarantee Relevance
Vet each expert with a 15-minute screening call before introduction, ensuring quality and focus.
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Enable Informed Decisions
Deliver insights that sharpen the client's view of the innovation pipeline and competitive dynamics.

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